Amazon.com's Game Connect – Welcome to Gaming Infinity

Amazon Introduces Game Connect, Adding New Digital Game Selection and Direct
Delivery of Virtual Content to Customers’ Game Accounts

Customers can now discover an entirely new selection of free-to-play and Massively
Multiplayer Online (MMO) games on Amazon, including Battlestar Galactica, World of
Tanks, Pandora Saga, Stronghold Kingdoms and Super Monday Night Combat

Game Connect helps game developers reach more customers and sell more virtual goods
and subscriptions

SEATTLE, July 12, 2012 – (NASDAQ: AMZN) – Amazon.com, Inc. today announced Game
Connect, enabling customers to discover a new category of free-to-play and MMO
digital games that marry the ease and security of shopping on Amazon with the
convenience of having virtual goods delivered directly to their game accounts. Game
Connect is fast and easy for developers to integrate and helps them sell more
content by simplifying the purchase process for customers. Developers can start
integrating Game Connect today by visiting www.amazon.com/gameconnect/developers.

Customers will find a growing selection of popular free-to-play games such as World
of Tanks, Spark City, Stronghold Kingdoms, Pandora Saga and Super Monday NightCombat
at www.amazon.com/free2play. In addition, customers who use Game Connect to link
their accounts to some of these games will unlock exclusive in-game content. To see
a list of all the exclusive offerings, visit www.amazon.com/free2play/exclusives.

Customers who do not yet have game accounts can create them right from the Amazon
product pages. The customer’s game account will then be linked to their Amazon
account so any subscriptions and virtual goods purchased are sent directly into the
game without copy and pasting a code.

“Customers can now discover a new category of free-to-play games and can experience
the convenience of having virtual items purchased with their Amazon account
delivered directly to their game accounts,” says Mike Frazzini, director, Amazon
Games. “Game Connect helps game developers reach more customers, move more quickly
and grow their business by simplifying the purchase process for customers. This is
an exciting next step for the Digital Games Store and we have even more to come.”

“Uber Entertainment is very excited to be both a part of the new Amazon Digital
Games Store and participating in the Game Connect program,” said John Comes,
Creative Director at Uber Entertainment. “The program is great because it enables us
to deliver even more value to all our players, at the same time giving us a great
way to drive additional revenue from our games—something we are very excited about.”

”We have been impressed by the ease of integrating Game Connect into our games,”
said Simon Bradbury, Designer and Co-Founder of Firefly Studios. “We believe this
mass market platform will be perfect for the continuing growth of Stronghold
Kingdoms and we expect to see a growth in our customer base all over the world.”

“We think that Game Connect is a fantastic new program that directly benefits our
TERA fans and we are very excited to be involved as we continue to build out and
expand our offerings,”said Chris Lee, Vice President of Publishing at En Masse
Entertainment.

About Digital Games Store
The Amazon Digital Games store launched in October 2010 and offers customers more
than 3,000 games including free-to-play and massively multiplayer online games.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on
the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection.Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices.Amazon.com and other
sellers offer millions of unique new, refurbished and used items in categories such
as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home &
Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty;
Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides
Amazon’s developer customers with access to in-the-cloud infrastructure services
based on Amazon’s own back-end technology platform, which developers can use to
enable virtually any type of business. The new latest generation Kindle is the
lightest, most compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright sunlight. Kindle
Touch is a new addition to the Kindle family with an easy-to-use touch screen that
makes it easier than ever to turn pages, search, shop, and take notes – still with
all the benefits of the most advanced electronic ink display. Kindle Touch 3G is
the top of the line e-reader and offers the same new design and features of Kindle
Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing
with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk
(Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch
screen, and powerful dual-core processor.
Amazon and its affiliates operate websites, including
www.amazon.com,www.amazon.co.uk, www.amazon.de,www.amazon.co.jp,
www.amazon.fr,www.amazon.ca, www.amazon.cn,www.amazon.it, and www.amazon.es. As
used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of
1934. Actual results may differ significantly from management’s expectations. These
forward-looking statements involve risks and uncertainties that include, among
others, risks related to competition, management of growth, new products, services
and technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and strategic
transactions, foreign exchange rates, system interruption, inventory, government
regulation and taxation, payments and fraud. More information about factors that
potentially could affectAmazon.com’s financial results is included inAmazon.com’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.